While at lunch during a conference of the National Print Owners Association, I sat among other owners and we enjoyed print-small-talk. While sharing details about our shops, my eyes lit up as I detailed the new technology on our floor.
With a giddy smile, I looked around and said, “I’m sorry. My print-geek is showing.”
“It’s alright,” I was assured, “You’re safe here.”
We laughed and continued our conversation; it’s fun to talk to people who “get it.”
At that NPOA event, Pocket Folders Fast, a dba of Wright printing/Barnhart Press, featured a folder with digital print, digital die-cutting, and variable digital foil with UV effects. It’s no wonder I was giddy. It’s time to talk about the advantages the inkjet technology brings to the mix for you and your clients.
Our investments are driven by our customer’s expectations. Of course, quality of print is the first and most important benefit. What I love the most about the inkjet quality is the color consistency, first sheet to last, one side to second side, folder to insert pieces; it is unbeatable. Obviously, quality is an assumed requirement on every job. Still, there has been a learning curve of acceptance regarding digital print and it’s been fun showing off this technology’s capabilities.
Speed to Finish
The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:
“Consumers use their hands to connect with brands.”
“Touch can also create symbolic connections between people and products.”
What connections are you making with your clients? What tactile message are you sending in your direct mail? Invitations? Pocket Folders? Thank You Cards and Invitations?
Are your campaigns and informational tools inviting people to connect with your company vision?
On Feb 9, we had such a great time with over 120 people attending our open house. We showed off new technology, including digital print and foil, spot UV effects, and digital die-cutting. Plus, conventional foil/emboss, conventional offset presses, and Bobst die-cutters that span generations.
Our favorite thing to show off?
Our team! Our team of print professionals happily shared their expertise on the shop’s capabilities, new and long-standing, and with smiles all around.
Check out the video for a peek:
If you missed the chance to walk “The Yellow Brick Road” and you’re anxious to see more. Call any of our sales team to arrange a tour of your own. We can’t promise fresh cotton candy – but the laser die-cutter is cool all by itself.
Let’s talk about your next great idea!
Among the exciting new technologies recently acquired by Barnhart Press, digital die-cutting capability is among the most impressive!
What does that even mean?
- A file goes from your imagination, via an electronic file, directly to the press where the first step is 3D printing the dart rules, which is where your piece will score. Check it out:
After 77 years in the Farnam Street building, we moved into a new location. Not only is it more centrally located, we’ve also added more equipment and services to meet customer needs. The physical move began on July 9th, we are settling in, and ready to impress!
Our new address is:
11616 I Street
Omaha, NE 68137
Barnhart Press and Wright Printing entered into partnership effective July 1st of 2016. Barnhart Press has been making great impressions since 1904 serving the local commercial printing market and will continue to honor the hard-earned and well-known reputation known as the “Barnhart Magic.” (More on Barnhart history here.)
With this partnership comes new technology and equipment, starting with the latest in digital die-cutting technology, the HighCon, and also a KAMA Press for foil stamping and diecutting, with further new equipment installations through August. In addition, Barnhart Press is relocating its employees and equipment to the recently renovated 90,000 square foot plant at 11616 I Street.
John Barnhart, 4th generation of the Barnhart Press Family and Company President noted, “The opportunity to offer our customers the very latest in pre-press, press, digital, die-cutting, folding, gluing, foil and embossing, in a single story, state of the art printing facility will put us in the forefront position to service customers in the most economical and efficient means possible.”
The Barnhart Press employees have shown great enthusiasm for the new opportunities to reach broader markets and to better serve their current customers with an array of expanded options.