Use Your Senses!

The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:

“Consumers use their hands to connect with brands.”

Also:

“Touch can also create symbolic connections between people and products.”

What connections are you making with your clients? What tactile message are you sending in your direct mail? Invitations? Pocket Folders? Thank You Cards and Invitations?

Are your campaigns and informational tools inviting people to connect with your company vision?

How many pieces of marketing material, print, mail, and packaging does a person touch every day?

Scientific Answer: A lot.

Is there a cost-effective way to make your correspondence spark a second look?

Exciting Answer: Yes.

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Digital Die-cutting – What Does That Even Mean?

Among the exciting new technologies recently acquired by Barnhart Press, digital die-cutting capability is among the most impressive!

What does that even mean?

  1. A file goes from your imagination, via an electronic file, directly to the press where the first step is 3D printing the dart rules, which is where your piece will score. Check it out:
  2. The sheets are then laser die-cut. LASER DIECUT! For precision, sheet to sheet perfection, and exciting integrity on the fine details.

Ultimately, what it really means is that your ideas have just found a medium.

 

Call us today to explore the possibilities!
Phone: (402) 341-1322
Your Barnhart Sales Representative or
our Sales Manager, Jim Ritchey, jritchey@barnhartpress.com