Use Your Senses!

The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:

“Consumers use their hands to connect with brands.”

Also:

“Touch can also create symbolic connections between people and products.”

What connections are you making with your clients? What tactile message are you sending in your direct mail? Invitations? Pocket Folders? Thank You Cards and Invitations?

Are your campaigns and informational tools inviting people to connect with your company vision?

How many pieces of marketing material, print, mail, and packaging does a person touch every day?

Scientific Answer: A lot.

Is there a cost-effective way to make your correspondence spark a second look?

Exciting Answer: Yes.

Continue reading